What is Alexa Ranking, How Does It Affect You & How Do You Improve Your Ranking?

Alexa.com defines themselves as “the web information company,” but to webmasters and bloggers, they are so much more. Essentially, Alexa is a company that measures web traffic on almost every website on the internet through their increasingly popular toolbar plugin. This becomes an important element in leveraging your blog’s ranking as a sell point to advertisers, sponsors, buyers, readers and whoever else wants a piece of your material.
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http://ezways2gettraffic.blogspot.com/2011/10/what-is-alexa-ranking-how-does-it.html

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